See all the research here Advertisers spent 476 million more on smartphone video ads in 2017, making it the fastestgrowing online ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC. This was a rise of 69 on 2016 and took total spend on the format to 1. 17 billion.Staff at accountancy firm PwC are expected to only use mobile phones by the end of the summer as the firm looks to scrap office landlines. Employing 18, 000 staff across 24 offices in the UK, the company said the move will help make the firm 'more efficient smartphone pwc
A focus on the evolution of the smartphone. Mobile or some version of mobilewill continue to be hugely important to the communications ecosystem. But rather than
Raman Chitkara is a partner with PwC US. He is a global technology leader in PwCs Technology, Media, and Telecommunications (TMT) practice, based in San Jose, Calif. He has worked on a number of the firms top technology clients, advising on market cycles and strategy. Sandeep Ladda is a partner with PwC India based in Mumbai. He All Smartphone users. Simply enter into your mobile phone browser. . iPhone and iPad users. Save the Strategy& shortcut to your home screen by:smartphone pwc PwC, which has 24 offices across the UK employing about 18, 000 people, said the shift to a mobile first culture made sense in the modern working environment. A handful of landlines will remain in use for security teams, reception and some client meeting rooms, but by the end of the summer all staff will be mobileonly.
PwCs Global Consumer Insights Survey points to the soaring importance of social media shoppers trusting the collective opinions of strangers and the challenge, for brands and retailers alike, to be seen as authentic and trustworthy. smartphone pwc